Consumer Branding

Since 1870 the AMSTEL beer brand makes high-quality lager beer with the finest ingredients. Yalos have created a new brand identity system for Heineken’s AMSTEL brand that position it as the beer of choice. Stripping off all the visual noise, the new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients, and colorful pints that stand out in stores. Yalos has developed the Brand identity, Brand Manual, Packaging design, Off and On premise design, Digital Branding manual for the iconic AMSTEL brand.