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Tag: ‘Brand Strategy’

APD Package Design Global Summit 2010

Yalos Branding Intelligence™ was invited by the Japanese Packaging Design Association to Tokyo, where the JPDA held a Global Package Design Summit on October 8. Michael and Tina Tupay travelled to Tokyo to represent Europe’s designers and to congratulate the JPDA on its 50th anniversary. Other PDA Executive Committee Members were PDA President Fabrice Peltier, […]

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Tradition goes Premium.

Brand Strategy and Packaging Design After the branding success of Ouzo Plomari, the leading Greek spirit drink , Yalos was commissioned to brand its new premium version, called “Adolo”. Our target audience are, opinion leaders who dare to challenge themselves with new choices. The retail environments, are a selection of contemporary bars, gourmet restaurants and […]

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