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for: ‘Retail Branding’

YALOS at the Innovation Parc Packaging 2011

THE INTERPACK 2011 INNOVATION PARC PACKAGING/ Messe Düsseldorf, Germany. The Innovationparc Packaging 2011, at the Intrepack 2011 Exhibition, in Düsseldorf Germany, demonstrates the contribution of packaging to „quality of life“, presented by means of 5 topics: • Simplicity (Reduction) • Identity (Belonging) • Health (Wellbeing) • Meaning (Sustainability) • Aesthetics (Design) The Innovationparc Packaging 2011 […]

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Warren Buffet and why good branding makes low prices irrelevant.

Warren Buffett, worlds’ best investor and billionaire chief executive officer of Berkshire Hathaway Inc., said he rates businesses on their ability to raise prices and sometimes doesn’t even consider the people in charge. “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing […]

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APD Package Design Global Summit 2010

Yalos Branding Intelligence™ was invited by the Japanese Packaging Design Association to Tokyo, where the JPDA held a Global Package Design Summit on October 8. Michael and Tina Tupay travelled to Tokyo to represent Europe’s designers and to congratulate the JPDA on its 50th anniversary. Other PDA Executive Committee Members were PDA President Fabrice Peltier, […]

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