Category Archive
for: ‘Digital Branding’

Warren Buffet and why good branding makes low prices irrelevant.

Warren Buffett, worlds’ best investor and billionaire chief executive officer of Berkshire Hathaway Inc., said he rates businesses on their ability to raise prices and sometimes doesn’t even consider the people in charge. “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing […]

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Milos Island Destination Branding

The Island of  Milos wanted to evaluate their brand, discover OPPORTUNITIES and sharpen their brand image. Destination Branding is one of the most challenging branding projects for a branding agency. With effective branding, destinations can raise their economic value, attract investment, tourists and talent. Our first step was to propose a new view on the […]

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