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for: ‘Brand Management’

YALOS at the Innovation Parc Packaging 2011

THE INTERPACK 2011 INNOVATION PARC PACKAGING/ Messe Düsseldorf, Germany. The Innovationparc Packaging 2011, at the Intrepack 2011 Exhibition, in Düsseldorf Germany, demonstrates the contribution of packaging to „quality of life“, presented by means of 5 topics: • Simplicity (Reduction) • Identity (Belonging) • Health (Wellbeing) • Meaning (Sustainability) • Aesthetics (Design) The Innovationparc Packaging 2011 […]

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Warren Buffet and why good branding makes low prices irrelevant.

Warren Buffett, worlds’ best investor and billionaire chief executive officer of Berkshire Hathaway Inc., said he rates businesses on their ability to raise prices and sometimes doesn’t even consider the people in charge. “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing […]

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The Chocolate Center of Excellence / Nestle

The 38th PDA Congress took place on 11th June in the lovely little town of Vevey against the fabulous backcloth of Lake Geneva in Switzerland. The PDA has invited one of the world’s biggest brand owners, NESTLE’ INTERNATIONAL, to lead the discussion and explore some answers to the keynote question: “WHAT DOES CREATIVITY MEAN FOR […]

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