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YALOS at the Innovation Parc Packaging 2011

THE INTERPACK 2011 INNOVATION PARC PACKAGING/ Messe Düsseldorf, Germany. The Innovationparc Packaging 2011, at the Intrepack 2011 Exhibition, in Düsseldorf Germany, demonstrates the contribution of packaging to „quality of life“, presented by means of 5 topics: • Simplicity (Reduction) • Identity (Belonging) • Health (Wellbeing) • Meaning (Sustainability) • Aesthetics (Design) The Innovationparc Packaging 2011 […]

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Warren Buffet and why good branding makes low prices irrelevant.

Warren Buffett, worlds’ best investor and billionaire chief executive officer of Berkshire Hathaway Inc., said he rates businesses on their ability to raise prices and sometimes doesn’t even consider the people in charge. “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing […]

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APD Package Design Global Summit 2010

Yalos Branding Intelligence™ was invited by the Japanese Packaging Design Association to Tokyo, where the JPDA held a Global Package Design Summit on October 8. Michael and Tina Tupay travelled to Tokyo to represent Europe’s designers and to congratulate the JPDA on its 50th anniversary. Other PDA Executive Committee Members were PDA President Fabrice Peltier, […]

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Was Aristotle a branding Guru?

It is really striking, how several truths about effective branding strategies, were already proposed by the ancient Hellenic Philosophers, Aristotle and Socrates. Socrates : Be as you wish to seem. You can spend tons of money in advertising or you can promote your brand in many creative ways, but unless you truly become what your brand promises […]

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Tradition goes Premium.

Brand Strategy and Packaging Design After the branding success of Ouzo Plomari, the leading Greek spirit drink , Yalos was commissioned to brand its new premium version, called “Adolo”. Our target audience are, opinion leaders who dare to challenge themselves with new choices. The retail environments, are a selection of contemporary bars, gourmet restaurants and […]

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The Chocolate Center of Excellence / Nestle

The 38th PDA Congress took place on 11th June in the lovely little town of Vevey against the fabulous backcloth of Lake Geneva in Switzerland. The PDA has invited one of the world’s biggest brand owners, NESTLE’ INTERNATIONAL, to lead the discussion and explore some answers to the keynote question: “WHAT DOES CREATIVITY MEAN FOR […]

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Milos Island Destination Branding

The Island of  Milos wanted to evaluate their brand, discover OPPORTUNITIES and sharpen their brand image. Destination Branding is one of the most challenging branding projects for a branding agency. With effective branding, destinations can raise their economic value, attract investment, tourists and talent. Our first step was to propose a new view on the […]

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