Monthly Archive
for: ‘October, 2010’

Was Aristotle a branding Guru?

It is really striking, how several truths about effective branding strategies, were already proposed by the ancient Hellenic Philosophers, Aristotle and Socrates. Socrates : Be as you wish to seem. You can spend tons of money in advertising or you can promote your brand in many creative ways, but unless you truly become what your brand promises […]

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Tradition goes Premium.

Brand Strategy and Packaging Design After the branding success of Ouzo Plomari, the leading Greek spirit drink , Yalos was commissioned to brand its new premium version, called “Adolo”. Our target audience are, opinion leaders who dare to challenge themselves with new choices. The retail environments, are a selection of contemporary bars, gourmet restaurants and […]

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