CLIENT World Wildlife Fund (WWF)
SERVICES PROVIDED
Corporate Branding, Brand Architecture, Brand Design, Brand Guidelines
UNDERSTANDING
Mobilizing Companies to cut carbon dioxide
Leading corporations are partnering with WWF to establish ambitious targets to voluntarily reduce their greenhouse gas (GHG) emissions. By 2010, the Climate Savers companies will collectively cut carbon emissions by some 14 million tons annually – the equivalent of taking more than 3 million cars off the road every year. By increasing efficiency, Climate Savers companies are saving hundreds of millions of dollars, proving again that protecting the environment makes good business sense.
BRAND BUILDING
Brand Architecture and Brand Design Guidelines
Yalos designed and delivered, a multi page Brand Design Guidelines book, in order to establish the correct Brand Architecture for the Climate Savers logotype whenever used by the leading corporations in combination with their corporate communication.
Participating Companies : Johnson & Johnson, IBM, Xanterra, Polaroid, Nike, Catalyst, Lafarge, The Collins Companies, Sagawa, Novo Nordisk, Elopak, Tetra Pak, Sony, HP, Nokia, Nokia Siemens Networks, The Coca Cola Company, Diversey, Fairmont, Sofidel, National Geographic, Natura.
RELEVANT VISUALS
Comments are closed on this post.