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Unique Milos! Branding a destination.
DESTINATION BRANDING

CLIENT Milos Island, Cyclades

SERVICES PROVIDED

Destination Branding, Brand Audit, Brand Strategy, Brand Architecture, Brand Design, Digital Branding, Sound Branding, Space branding

UNDERSTANDING

Milos: a unique theater presenting, pure and unadulterated, the act of creation.

The Cyclades Island Milos,  is breath-taking setting, shaped by time with just a few materials – lava, earth and water – that create countless primitive forms: strong rock walls on the shores, sea gorges, water mirrors reflecting life, pretty beaches, deep canyons, mild valleys… Here, drama follows the old cycle of life and action doesn’t pause for a moment. The protagonists are unique: rare animals, reptiles, sea mammals, birds, trees, plants…All co-exist in harmony, obeying the secret rules of a fragile balance.  The western part of the island: a place with proud mountains, inaccessible shores and few inhabitants. A small Eden, unaffected by human hubris, hospitable to early forms of life in danger of extinction. A live outdoor museum of natural history, protected thanks to the providence of European care, which provides a secure refuge to its rare earth dwellers and feathery in-habitants after the inclusion of the area in the Natura 2000 Network.

BRAND BUILDING

We evaluated perception versus the reality, we discovered opportunities and redefined the Milos brand.

Destination Branding is one of the most challenging branding projects. With effective branding, destinations can raise their economic value, attract investment, tourists and talent. Our first step was to propose a new view on the stereotypes and clichés of Milos, and therefore build a fresh and viable competitive advantage. Yalos Destination Branding promoted ground breaking methodologies by using new media channels, communicating the challenges facing the  new groundbreaking environmental policies and approaches, and embracing Milos native culture and unique nature. Our approach, defined a new fresh approach on how Milos is perceived by its inhabitants and its visitors. We unified the tangible truths with the perceived realities,  we related Milos growth strategy with a viable marketing plan and a unique visitors experience, and finally we provided a  digital platform to build synergies, allowing for cross-promotion of the public and private sectors with the target audiences.

Learn more about Yalos Brand Building>>

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147 Comments


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    Nov 16, 2014

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