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The Chocolate Center of Excellence / Nestle

The 38th PDA Congress took place on 11th June in the lovely little town of Vevey against the fabulous backcloth of Lake Geneva in Switzerland. The PDA has invited one of the world’s biggest brand owners, NESTLE’ INTERNATIONAL, to lead the discussion and explore some answers to the keynote question:

“WHAT DOES CREATIVITY MEAN FOR BIG BRANDS?”

Experts of Nestlé’s Chocolate Center of Excellence and branding professionals from well-known design agencies gave their views  to this question with regard to BRANDING, SUSTAINABILITY and PROMOTION.

In the afternoon, brand owners, material suppliers and designers got together in brainstorming sessions in order to develop creative design concepts for Nestlé milk chocolate in the year of its 150th anniversary! Congress participants were asked to consider the example of milk chocolate, created by Nestlé in 1875, and develop ideas on what the chocolate experience will be in 2025 – with regard to colour, form, and pack.

About the Chocolate Center of Excellence

The Chocolate Center of Excellence, is Nestle’s first R&D facility entirely dedicated to the development of premium and luxury chocolate. The new Chocolate Center of Excellence, located at Nestlé’s chocolate factory in Broc (Switzerland), brings together both internal and external know-how of international chocolate-making professionals such as top confiseurs, sensory experts and packaging designers

About the Pan European Brand Design Association

The PDA is the European association of  leading Brand Design agencies. Founded in 1990, the PDA has become a unique community of professionals who are at the forefront of Brand Design developments and are keen in exchanging experiences and ideas.

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