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Branding the luxury of Aldemar Hotels & Spa

CLIENT Aldemar Hotels & Spa


Brand Audit, Corporate Branding, Brand Architecture, Brand Design, Branded Spaces, Digital Branding


Hotels are experience brands.

Branding an experience, is a challenging and multi-faced project. Any brand must tap into the psyche of customers to stimulate the highest level of interactivity. All visuals are to convey a great brand experience-which is a combination of the company brand and the destination brand. Standing out among the competition or within an individual community should be a continuing priority for all hotel operators and owners.

Aldemar is one of the leading hotel chains in Greece with a total 5,500-bed capacity and 1,800 employees. Through the selection of strategic destinations for its hotels, the design and construction of new hotel units, complete refurbishment of newly acquired units, as well as the provision of superb services, Aldemar has a most dynamic presence in the hospitality field.

The Aldemar portfolio comprises the following:

1. Eight (8) de luxe and first-class hotel units with a total of 5,500 beds in three strategic destinations: Crete (4), Rhodes (2) and West Peloponnese (2):

Aldemar Knossos Royal*****
Limenas Hersonissou, Crete

Aldemar Royal Villas *****
Limenas Hersonissou, Crete

Aldemar Royal Mare *****
Limenas Hersonissou, Crete

Aldemar Cretan Village****
Limenas Hersonissou, Crete

Aldemar Paradise Mare*****
Kallithea, Rhodes

Aldemar Paradise Village*****
Kallithea, Rhodes

Aldemar Olympian Village*****
Skafidia, West Peloponnese

Aldemar Royal Olympian*****
Skafidia, West Peloponnese

2. Four state-of-the-art conference centres:

Aldemar Knossos Royal Conference Centre
Limenas Hersonissou, Crete

Aldemar Paradise Royal Mare Conference Centre
Kallithea, Rhodes

Aldemar Paradise Village Conference Hall
Kallithea, Rhodes

Aldemar Olympian Village Conference Centre
Skafidia, West Peloponnese

3.  Two sophisticated Thalasso Spa Centres

Aldemar Royal Mare Thalasso
Limenas Hersonissou, Crete

Aldemar Royal Olympian Spa & Thalasso
Skafidia, West Peloponnese


Unifying the Aldemar Brand Experience

Yalos was actively involved in the brand strategy of the unification of the Aldemar concept and experience. We created a clean and distinct look based on anthropocentric photography in clear white environments and blue and golden secondary graphics.

Our Brand Strategy included all three experience stages:

Before the experience

Creating an iconic profile

  • Corporate Identity
  • Web site, e-newsletters
  • Brand advertising
  • Exhibition branding
  • brochures.

During the experience

  • Unifying image and space
  • Reception
  • Environmental Branding
  • Food & Beverage areas
  • Rooms

After the experience

  • Loyalty programmes
  • magazines
  • gifts
  • e-communications

Learn more about Yalos Brand Building>>



  1. […] done!” just doesn’t work.  Especially if you are dealing with product or service (hospitality is a good example) which just isn’t on the radar most of the time.   The essence of the brand has to include […]

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  3. rene
    Aug 16, 2014


    tnx for info….