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Yalos Branding Intelligence™ will change the profitability of your business!

A pure spirit with a branding twist
RETAIL BRANDING & PACKAGING

CLIENT Plomari Distilleries

SERVICES PROVIDED

Brand Audit, Brand Strategy, Brand Architecture, Brand Design, Brand Packaging

UNDERSTANDING

“Adolo” the best quality ouzo Isidoros Arvanitis could produce.

A pleasant smell of anise, mastic and fennel derives from this premium category ouzo, distilled by an innovative recipe that may change everything taken for granted until now, as far as ouzo flavor is concerned. It is a crystal clear liquid that brings a light sense of its smelling ingredients to the taster’s mouth. According to the myth, the history of ouzo began in late 19th century. Isidoros Arvanitis, from Plomari village, Lesvos island, experimented on various spirits using a lot of different herbs in order to create the “ouzo”. This myth reaches its peak nowadays, again at Plomari village, where the premium ouzo has been created. More over, Isidoros Arvanitis used to name  “Adolo”, the best quality ouzo he could produce, offering it only to his friends.

Learn more about “Adolo”, the most unique spirit >>

BRAND BUILDING

Discovering  the premium version of the No. 1 spirit of Greece. The challenge of branding a traditional product for a premium audience.

After the branding success of Ouzo Plomari, the leading Greek spirit drink , Yalos was commissioned to brand its new premium version, called “Adolo”. Our target audience are, opinion leaders who dare to challenge themselves with new choices. The retail environments, are a selection of contemporary bars, gourmet restaurants and of course, glamorous parties. “Adolo” is a really special spirit, subject to three stages of distillation in order to keep the most valuable part of “the core”. Since, packaging has been proven to be one of the most critical factors in the marketing efforts and ultimate success of a spirit brand, Yalos implemented its expertise packaging design on three axes:

  • Transforming the traditional character of the well established brand of Ouzo Plomari, to an upmarket visual impact.
  • Harmonising the experience of the elegant flavouring of the spirit, with the shape of a crystal clear elegant bottle.
  • Incorporating the visual elements of the distillery brass kettle and hence delivering the look & feel of copper.

Thus creating the first premium ouzo brand of  Greece.

Learn more about Yalos Brand Strategy>>

RELEVANT VISUALS

Ouzo Plomari by Isidoros Arvanitits. The leading Spirit in Greece, branded and designed by Yalos Branding Intelligence™.

171 Comments


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