CLIENT Domain Dereskos
SERVICES PROVIDED
Brand Audit, Retail Branding, Brand Architecture, Brand Design, Packaging, Naming
BRAND BUILDING
Brand delivering a sales spike of 600%
For most small producers, branding remains a foreign concept, even though they increasingly face competition on their domestic market from foreign and domestic brands.
Domain Derescos winery (a boutique producer in the Peloponnese) developed two new easy-to-drink labels.
Yalos’s task was to create a new identity for the winery and a new product group of a red grenache and a white cabernet, which could be built upon in the future with line extensions of new products.
With the right brand strategy and outstanding design they were closer than they thought to their goals. Sales for the existing easy- to- drink line went up by 600%.
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